How to Create Websites Your Customers Will Love

October 31, 2021
Spencer Gallant

5 things to keep in mind while you're planning out your website design project

Before you make your website, it's important to do some planning and think about what kind of website you want it to be. Do you want a website that is simple and easy for customers to navigate? Or do you want a website that is more complex with lots of images and videos? Whatever type of website design style appeals to you the most, there are many other considerations that should also factor into your decision. In this blog post, we will discuss a few helpful things to keep in mind while you're making a website for your business.

1. Why Do I Need A Website?

Most businesses stand to benefit greatly from a website for your business in order to increase sales and lend more credibility to your company. In addition, having an easy way for customers to contact you is crucial - not only will it help keep your sales process predictable, but it will also help Google understand that you are a legitimate business and they will rank your website higher as well. Search engines like Google love websites with fresh, unique content in particular which is why they rank them higher than other types of online assets.

You can use websites to inform customers about what products/services you offer, provide customer testimonials so they know how other people feel about working with you, details of the services offered, and contact information.

Having a website is also important if you are selling products online, whether they are physical goods or digital items like ebooks/podcasts - customers will want to make sure that you have an easy way for them to purchase the product they need without having to go through too many steps in order to do so.

2. Creating the Perfect Design for Your Site

Website designs that are created with the customer in mind from the beginning will be much more effective at helping clients find what they need as well as convincing them to purchase products from your website. The layout should be clear and easy to navigate - you should not have too many pages that customers need to scroll through in order to find what they are looking for.

You also don't want website designs with a lot of text or images as it can be difficult for them to read quickly, especially if the website is too long and there is no way for your customers to quickly scan the website and find what they need. Simplicity is often better than complexity when it comes to website design.

3. The Benefits of Having a Great Domain Name

A website's domain name is an important part of branding. It can be the difference between a website people remember and one that gets lost in the shuffle, so choosing your business' next domain name should not be taken lightly. When buying or registering a new domain name there are three primary things to keep at the forefront of your mind:

a) How simple is the name? Can an average person remember it 5 minutes after you tell them?

b) How relevant is it? If my business is a car dealership and my domain is, my organic traffic might not be coming for a great deal on an Elantra.

c) How long is the domain? If it is a long name, there is a lot greater likelihood of a misspelling or it to be forgotten altogether.

Many hosting companies also offer domain registration services, so if you are going with one of those be sure to check if that is an option available to you.

4. Decide on a Website Hosting Company

Choosing the website hosting company that best suits your needs is extremely important. It's often worth spending a little extra for high quality service and availability, though you should also make sure to shop around so you can get the most out of every dollar spent. A good website hosting provider will provide 24/7 customer support if something goes wrong with your website, and it will be available via phone or live chat. If you're not able to contact someone immediately when your website goes down, this could result in loss of revenue.

5. Content - What It Is and How To Get It

In an ideal website, all the above elements work together to create a website that customers love. In reality, it can be difficult to get everything just right without any help from outside sources. This is where hiring a professional content writer may come in handy. A content writer specializes in taking complex ideas and explaining them clearly so they are easy for website visitors to understand.

In adding website content, a business owner must consider their target audience and what information they will want from the website in order for them to buy products or services. Content should be written with website users in mind so that when they visit your site they can easily navigate it and find all of the relevant information needed for purchase.

Writing website content can be challenging, which is why it's so important to hire an experienced website writer. Content writing requires a great deal of focus on the target audience and their needs in addition to attention to detail when explaining complex ideas clearly. Without these skills website writers would not be able to produce engaging or persuasive copy that will keep visitors coming back to your website. As the old adage goes, "You never get a second chance to make a first impression."

The key to a successful website is that it should be tailored specifically for the customer, and not just one person's idea of what would work. This means considering your customer’s needs first in terms of usability and website content while also ensuring you have a good domain name and hosting service as well as engaging content on the site itself. To make sure you're getting the most out of your time (and money) it's important to hire experts who can help with each step in the process, and beyond. If this is something you would like more information on, reach out today and we can chat about your website development project!

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