As a business owner, you know that you need to have an amazing website to generate traffic and bring customers through the door. However, sometimes your design can be hurting your efforts instead of helping them. In this blog post, we'll cover 5 common web design mistakes that are killing your website traffic.
Having a call to action on your website is crucial if you want to convert visitors into customers. On a landing page, people should know exactly what they need to do next to get the results they're looking for.
When you design your site, make sure that you include a clear and concise call to action above the fold (the part of the page that someone sees before having to scroll down). And since you want people to go ahead take the action you are asking for, your call-to-action must be clear and concise.
For example, instead of simply having a button on your site that says "Click Here" have one saying something along the lines of "Shop Now." You'll find this will increase conversions because users know exactly what they need to do to get the results they want.
Having too many links on your website is a big mistake when it comes to SEO and overall usability. Luckily there are some simple ways you can cut back without losing out completely:
The key to good web design is knowing what you want your user’s experience to be like. The most successful websites are the ones that don't confuse their visitors but instead guide them through a simple process of completing predetermined goals or tasks.
Having a slow loading time is one of the biggest causes of high bounce rates on your website. When you have pages that take too long to load, people are more likely to abandon them and go somewhere else where they can get what they want faster (like Google).
There are some simple ways you can make sure your site loads quickly:
If you want to make sure that your site loads quickly and doesn't have a high bounce rate, these are some simple things you can do--and remember that all these changes will also impact how well your website ranks!
If you're not using any photos or videos on your website, it's an instant turn-off for customers. Not only does a giant wall of text look unappealing to read through, but photos and videos are also generally engaging content that keeps them coming back and sharing with their friends.
Photos and videos are the best way to get people engaged with what you have to say on your site because they can convey so much more than words alone ever could. There are several ways you can incorporate photos into your website:
If you want to get people excited about what you have to offer, then adding photos or videos is an effective way of doing that because it gives them something memorable when they visit your website and makes them more likely to come back and buy from you.
If you haven't already made your website mobile-friendly, then this is one of the biggest web design mistakes that are killing your traffic.
It's no longer acceptable to have a site that doesn't automatically resize and move depending on what device someone is using because it means they won't be able to see everything clearly or interact with everything that you have to offer. When users have to pinch and zoom in and out to see what you have on your site, it's a huge source of frustration and it makes them want to leave as quickly as possible.
This is one of the most common web design mistakes that are killing your traffic because so many people don't even bother taking the time to optimize their website for mobile users. It isn't as hard as you might think to do, and it can be the difference between having a successful website or one that doesn't work (at least for over half of your customers).
By making your site work just as well, if not better than a regular desktop version, you'll be able to keep increasing traffic from those searching for things online--and that will help grow your business.
As a business owner, you know that you need to have an amazing website to generate traffic and bring customers through the door. However, sometimes your design can be hurting your efforts instead of helping them. Now that you know what these mistakes are, we recommend taking the time to fix them.
We hope this blog post helps give you some ideas on what to avoid when it comes to web design! If you're interested in learning more, or you would like a free consultation on how to optimize your website for more traffic, then contact us today!